In the era of smartphones , people’s lives revolve around the mobile phone. We move between applications to be informed or even to do daily activities such as shopping or meeting people.

For this reason, many clubs have decided to enter the world of new technologies . With them, the clubs reach many more people and have connected all their followers that are spread throughout the world.


1- Provide information to fans

One of the main reasons why they are created is to satisfy the demand for information and news that the fan wants . For example, a fan of a golf club will not find news in a traditional medium about it, since it does not have as much impact as that of other clubs such as football or basketball.

2- Involve more fans and athletes

It is key to let fans participate and upload content. This can play an important role in your club’s content strategy. The brand image is reinforced, constant feedback is received and users are also kept with interest.

3- Work on a feeling of union and belonging

The app also has the function of unite all the followers no matter how far they are from each other. One of the best strategies for this is to create content that invites participation, both with our club, and among the followers themselves. Also comment at times how important the fans are to our club, that is, give them that recognition and gratitude, which will give the feeling that they are part of this and are a very important piece.

4- Digitize daily actions of my club

5- Offer services or products that can only be enjoyed from the app

Offers content in scoop and that can only be obtained through your application .

For example, buying tickets, social events organized by the club or an agenda of sporting events in which you participate. Another idea is to publish images or videos of the club in competitions. All this type of content that is eye-catching and necessary for the club’s fans.

6- Communicate important club issues

You can use the app to comment on all the news of your club and the changes that occur. You can communicate the next matches that are going to take place, the new players that are part of it or if you are going to do an event. New technologies are always useful to communicate, since the public uses them daily.

7- Broadcast competitions and comment afterwards

Make all fans, members and athletes interact when your club is in a competition. It also allows you to create debates and comments before and after these, which will generate a greater interaction on the part of our followers.

Are you thinking of creating an App for your club? At Esportter, we are experts in this. Write a comment and we will answer you to advise you on what type of App you need.

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